boo.com is back

2nd May 2007

boo is a new type of travel website that will help change the way you search for travel online.
Our boo.com is new, but we have years of experience in travel.

In fact, we've booked travel for over 12,000,000 people from 250 countries since our first site launched in 1999. In doing so, we've learnt a lot about what people love and hate about booking travel. We also know that high commission environments always add to the price you pay, so our site operates off the lowest in the industry...or none at all.

In launching boo.com we've tried to create an experience taking what was once a tedious process involving multiple sites and deliver it under a single offering. Put simply, we think you should have a huge choice, and from there we should offer you the tools you need to quickly find what's right for you. A fully inclusive search and comparison engine, informative reviews and direct links to supplier sites mean that you can make your decision in minutes.

Alongside the core accommodation offering, we carry restaurants, bars and interesting things to do in your chosen destination. And soon we'll have a flight engine to help you get there.
In time we want to list everything, everywhere. So be sure to add places you've been and share them with other boo users or just your friends.

So why boo.com? Even though we have no association with the previous boo.com, we like the name because it's short, snappy and easy to remember. We hope you like it too.

the boo story
boo.com is born out of our belief that the online travel experience is frustrating.
Up to now booking online travel meant engaging in what we call "the circle of gloom". Start with a search engine..millions of results for even the smallest destination; Inevitably end up with an online travel agent site which lists a subset of the properties with often high commissions and service fees.. then back to the search engine to find your chosen hotel direct ..perhaps visiting a reviews site on the way. Rinse .. then repeat..

boo.com makes the whole process of planning a trip much easier and lets you do it all on one site. You can search available accommodation, filter out places that you don't like and then either book direct with the supplier or with boo - boo doesn't mind as long as you get the right place.
We launched boo with one million reviews from real people. They have booked and stayed with us in the past. Other reviews elicited from people like you are human-read before publication. Dud reviews are trapped using algorithmic checks and human intervention. Some will get through but not many. Users themselves will contribute to trust ratings associated with reviews, so if it looks dodgy, you'll know.

And in essence, that is boo. If there's somewhere in the world you want to go, visit boo.com to see what it's really like. Then book it. Simple. Now all you need to do is decide where you'd like to go.

the boo crew
Travel is in our blood.Between us we've visited 1,812 destinations in 165 countries ..and we're not done yet.

Based in Dublin, San Francisco, Shanghai and Sydney we've got 100 staff who speak 18 different languages and who all have one thing in common - we love to travel..
If you're thinking of joining the boo crew, Vacancies
advertise with boo

Your brand can benefit from being featured on boo.com.
boo.com is as transparent as it is possible to be. On boo.com there is no hidden agenda. The aim is to provide the most unbiased travel destination advice on the internet. If you've got something interesting to promote to boo users, let us know..

boo.com relaunching 2nd May 2007

shhhh! Don't tell anyone but you heard it heard it here first.
We hope you like it

boo.com - say what you like, love what you find

On the blocks

It’s only weeks away

On the blocks
Final touch and then go
Don’t miss the start

fashion-non fashion

- It wont be fashion but will still be fashionable - It will still have an offer for each season - You'll still be able to shop for the cool and trendy - It sure is tailor made...

Seaching and boo

· Do you like to search or find?
· Do you care about million of results or just the right one?
· How many clicks before you get bored?
· Wait until you try boo

Collective Wisdom

So what it is the new boo.com site all about? Well I can't give too much away but I can give the following hints..

Ever heard of the "wisdom of the crowd"?
Do you trust the multitude?
Prefer friends and family?
Like to be in control and do it your way?

What if boo could be all of this at the same time.....

New Boo.com?

After a lot of planning the countdown has started, the new boo.com will be revealed soon. We think you will like it.

Whats it all about?

The new holding page should give you a clue to what is going on at boo. http://www.boo.com. Play arround with the slider to see what we mean.

boo.com will be about empowering the user, Is boo 2.0 - you bet!

At boo we want you to say what you like and then love what you find....